FHL ENCORE: THE A.I. ERA
FHL ENCORE:
THE A.I. ERA
(ENCORE: What Happens When You Leave The Stage, But The audience Refuses To Accept That The Show Is Over)
We Didn't Plan To Come Back This soon…
But This Shift Forced Our Hand.
🎰 Fontainebleau Las Vegas · SEPTEMBER 21st - 23rd 2026
For 14 Months, We Went Quiet.
Here's What We Were Actually Doing…
From: Russell Brunson
You may have noticed we went quiet.
No Funnel Hacking Live. No big annual event. No stage, no announcements, no "here's what's working now" content drops. For fourteen months – while AI dominated every headline, every podcast, every marketing conversation on the internet – we said almost nothing publicly.
That wasn't an accident.
The people who talk the most, are usually the ones building the least.
We weren't talking. We were doing.
Quietly, inside our own businesses
we were taking everything apart and rebuilding it from scratch around what AI can actually do for Funnel Hackers.
Self-building, self-testing, and self-improving funnels
Offers that reverse-engineer buyers’ dreams and convert 10X higher
VSLs that used to take 6–8 weeks -written in 4 hours
Challenge campaigns closing 30% of attendees on $5,500 offers -without a sales team
Entire software products built by a single developer, on a phone, in a month
Self-building, self-testing, and self-improving funnels
Offers that reverse-engineer buyers’ dreams and convert 10X higher
Challenge campaigns closing 30% of attendees on $5,500 offers -without a sales team
VSLs that used to take 6–8 weeks -written in 4 hours
Entire software products built by a single developer, on a phone, in a month
“It feels like I’ve fast-forwarded 20 years of my business in the last three months. The speed I can get stuff done -it is insane.”
Here's My Honest Confession
Here's My Honest Confession
When we ended Funnel Hacking Live 10: The Last Dance – AI was this thing people were kind of using “instead of Google.” That’s literally where most people were at fourteen months ago.
But I knew something was shifting. I just didn’t know what it was yet. I needed space to figure it out.
So I took my highest-level mastermind (my Atlas Group) and flew them to Baltimore, Maryland.
(Yeah, I know. Baltimore isn’t exactly the obvious mastermind destination. But there was a very specific reason…)
Baltimore is the home of Agora Publishing. If you don’t know Agora, they’re the “800-pound gorilla” in the information marketing world (financial newsletters, health newsletters) doing somewhere between one and a half to two billion dollars a year.
We spent three days in their old headquarters (this massive house that used to be a funeral home) surrounded by their team. And what I saw inspired me and frustrated me at the same time.
Because what they were doing required armies of people. Six to eight gurus, each with a copywriting team of three to five writers, pumping out new video sales letters every six weeks. I was looking at the sheer volume of work it took to operate at that level, and I knew I couldn’t build a team like that. Couldn’t afford it. Couldn’t manage it. I felt genuinely handcuffed.
BUT ON THE PLANE RIDE HOME, SOMETHING CLICKED.
What if I didn’t need a team like that? What if AI -used the RIGHT way, through the FUNNEL HACKER lens, could replace that entire army of copywriters?
The VSL That Changed Everything
That became my first real experiment.
I went and found every video sales letter Agora was running across their entire platform. Every guru. Three to five VSLs each. I funnel hacked the entire Agora Publishing model using AI -in a single afternoon.
Then I used what I learned to write a VSL for one of my own products.
Here’s what normally happens when I write a VSL at that level:
Six to eight WEEKS of full-time work
$30,000–$50,000 to hire a copywriter who could handle it
Hundreds of thousands MORE to animate it
Multiple rounds of back-and-forth, revisions, delays…
Here's What ACTUALLY Happened:
That VSL is now running at over a million dollars a month in ad spend.
Profitably. Selling a $100 offer.
Then I Took It Even Further…
In January, we ran a challenge called the One Comma Club.
I’ve done more challenges than almost anyone alive. I’ve written about them. I basically helped invent the challenge format. So when I went to design this one, my instinct was to just… do what I always do. Trust my gut. Use what I know.
Instead, I stopped myself.
Think like a funnel hacker, Russell.
So instead of trusting my gut, I went out and funnel hacked the top six to eight challenges doing $50–$100 million per year. Fed them all through AI. Reverse-engineered every single element.
Within three or four hours, I had a completely restructured challenge.
THE RESULT?
On a $5,500 offer -30% of attendees bought. Without a sales team.
For context: at the peak of ClickFunnels, selling a $1,000 offer on a webinar, we’d get 15% to buy. This was more than double that rate – on a $5,500 offer.
I wrote a 96-email follow-up sequence. A 65-text-message sequence. By myself. No copywriters. No agency. No team of ten.
That’s the power of funnel hacking + AI.
“Okay, Russell…
Why Does This Matter To ME?”
Because here’s what I see happening right now in our community:
There are basically three types of people:
TYPE 1
You’re scared of AI. You’ve heard about it. Maybe you’ve dabbled a little. But you’re kind of hoping it all slows down or levels off. You’re using it maybe instead of Google. That’s about it.
TYPE 2
You’re using it. Creating chatbots, writing a few emails, making your life a little easier. You can see the potential – but you haven’t cracked it yet.
TYPE 3
You’ve used AI to completely transform everything. The speed you operate at. The money you make. The impact you create. You are lapping everyone else.
It doesn't matter what type you are… you NEED to be in this room.
My business partner Todd?
He built six full AI software companies – by himself, on his phone – in a single month.
Six complete software products. Launched. Our developers don’t write code anymore. What used to take a team of ten, one person can now do – faster and better.
This isn’t hype. This is what’s actually happening inside our world right now.
And here’s what I know from a decade of Funnel Hacking Live:
You can’t get this from an email. You can’t get this from a podcast. You can’t get this from a YouTube channel.
You get it from being in the room.
When I first told the Funnel Hacking community that “you’re one funnel away from changing everything” -people thought I was exaggerating.
Then 35,000 of them proved me right.
Over $11 BILLION processed through ClickFunnels funnels.
All from entrepreneurs who were willing to show up, learn the new thing, and do the work.
Now I’m telling you again:
You are one AI funnel away from the breakthrough you’ve been working toward. One AI-powered funnel – built with the frameworks I’m going to hand you at FHL AI – could be the thing that changes everything.
The playbook has been rewritten. The question is: are you going to be the one who writes it for your market? Or are you going to let someone else become “The Radical” for your audience?
In The Last 10 Years, Our Community Has Earned…
3,500+
TWO COMMA CLUB AWARDS
For earning over $1,000,000+ with ClickFunnels
357+
TWO COMMA CLUB X AWARDS
For earning over $10,000,000+ with ClickFunnels
108+
TWO COMMA CLUB C AWARDS
For earning over $25,000,000+ with ClickFunnels
8
DAVE WOODWARD 2-HEART AWARDS
For donating over $1,000,000+ to charities
None of this happened by accident. It happened because people showed up, sat in the room, and decided to become the radical for their market.
Now imagine what’s possible when you add AI to everything you’ve already built.
Here’s What’s Happening At FHL AI
This isn’t a reunion. It’s not a nostalgia trip. It’s not FHL with a fresh coat of paint.
Over two and a half days at the Fontainebleau in Las Vegas, you’re going to walk away with a completely new operating system for your business – one built for the AI era. The same Funnel Hacker principles you’ve always known, now amplified by the most powerful leverage tool any of us has ever had.
Here’s what each day looks like:
THE TWO COMMA CLUB
AWARD CEREMONY
DAY
ONE
September 21st, 2026
The AI-Powered Radical: From Amateur to Unstoppable
The same reason Funnel Hacking Live worked for ten years is the same reason you’re going to dominate in the AI era: you have to become “The Radical” for your market.
Ten years ago, being the Radical meant showing people a better way to build their business using funnels. Today, it means being the first person in your niche to show up with AI-powered speed, AI-powered offers, and AI-powered content that leaves everyone else in the dust.
Day One is about laying that foundation. The mindset shifts. The frameworks. And the identity you need to step into – because AI doesn’t automatically make you better. It amplifies who you already are.
The AI-Powered Radical: How To Become the Dominant Voice In Your Market In the Next 90 Days
BY
Russell Brunson
I’m opening up Day 1 by pulling back the curtain on everything. What I’ve been building. What’s actually working.
And how to position yourself as “The Radical” in your market – right now, with AI – before your competitors even know what hit them.
DAY
TWO
September 22ND, 2026
AI + Movement: Build a Community of Die-Hard Fans + The Award Ceremony
Building an audience is one thing. Building a movement is something else entirely.
On Day Two, we go deep and tactical on how to use AI to scale your movement, serve more people, and change more lives. How to create content that spreads. Offers that convert. Stories that create lifelong customers who would follow you anywhere.
And then… we celebrate.
The Movement Machine: How To Use AI To Build a Fanbase That Would Follow You Anywhere
BY
Russell Brunson
The secret behind Funnel Hacking Live’s ten-year run wasn’t the funnels. It was the MOVEMENT.
I’m going to show you exactly how we built it -and how you can build yours, faster than ever, using AI to amplify every piece of content, every message, and every offer you put out.
This is the moment you’ve been waiting for.
For every entrepreneur who has earned a Two Comma Club Award, Two Comma Club X, Two Comma Club C, Dave Woodward Two-Heart Award, or Prime Mover Award – and hasn’t yet had their moment on stage – Day Two is yours.
We created these awards because entrepreneurs deserve recognition. In every other industry – music, film, sports – there’s a ceremony. There’s a moment where your peers acknowledge what you’ve built.
You deserve the stage. You deserve the lights. You deserve the applause.
Bring your family. Bring your team. Come ready to step into the spotlight. We cannot wait to celebrate you.
DAY
THREE
September 23RD, 2026
Momentum: From Six to Seven to Eight to Nine Figures With a Tiny AI-Powered Team
This is the day that will blow people’s minds.
On Day Three, we answer the question every serious entrepreneur in this room is asking:
“Okay, I get that AI is powerful. But how do I actually use it to SCALE?”
We’re talking about going from six figures to seven. Seven to eight. Eight to nine and beyond. Not by hiring hundreds of people. Not by burning yourself out. But by building lean, AI-powered systems that grow your business while you sleep.
The Agora model -the one that requires armies of copywriters and developers – that’s the old way. What I’m going to show you on Day Three is how a tiny, AI-driven team can out-produce, out-market, and out-earn companies ten times their size.
The Tiny Team, Massive Results Playbook: How AI Makes Small Operations Unstoppable
BY
Russell Brunson
I’m pulling back the curtain on exactly how our team is operating right now. The AI systems we’ve built. The workflows we run.
How we’re growing faster now than at the peak of our business – with fewer people and less overhead than ever before.
This presentation alone is worth the trip to Vegas.
the venue
Fontainebleau Las Vegas
The Most Iconic New Hotel on the Las Vegas Strip
The Most Iconic New Hotel on the Las Vegas Strip
This isn’t a convention center packed wall to wall. This isn’t a ballroom with five thousand people where you can barely see the stage from the back row.
We specifically chose a theater-style venue at the Fontainebleau because I wanted something that felt like a concert, not a conference. A floor section. Three balcony levels. Every single seat close to the action. You’ll feel like you’re right there - because you basically are.
And here’s what makes this event truly special:
We have 2,500 seats.
Funnel Hacking Live used to fill rooms of five thousand. This event is half that size – which makes it the most intimate FHL we’ve done since the very early days.
If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there’s no better room than this one.
We also negotiated an exceptional room rate at the Fontainebleau. Details sent after registration. You won’t find a better deal on the Strip.
CLICKFUNNELS & PRIME MOVER PRESENTS
FUNNEL HACKING LIVE 2026
ENCORE: THE AI ERA
★★★★★
"By day 2 I had a funnel built. Within 60 days I hit my first $50K month. This event changed my business."
SARAH K.
E-COMMERCE FOUNDER
↑ $50K/mo in 60 days
★★★★★
"The AI session alone was worth 10x the ticket. I left with a complete automated sales system I never would have built alone."
MARCUS T.
AGENCY OWNER
↑ 3X Agency Revenue
★★★★★
"I've attended 30+ events. FHL is the only one where I take notes the entire time. Every speaker drops pure gold."
JENNIFER M.
COURSE CREATOR
↑ $1.2M Course Launch
FULL EVENT LINE UP COMING SOON
PAST FHL SPEAKERS
KEYNOTE SPEAKER
2026 KEYNOTE SPEAKER
RUSSELL BRUNSON
Clickfunnels · founder
How to build an unstoppable AI-powered business empire and unlock the psychology of massive scale in the age of intelligent automation.
TONY ROBBINS
PAST FHL SPEAKER
JENNA KUTCHER
PAST FHL SPEAKER
MARCUS LEMONIS
PAST FHL SPEAKER
TOM BILYEU
PAST FHL SPEAKER
EILEEN WILDER
PAST FHL SPEAKER
PRINCE EA
PAST FHL SPEAKER
DEAN GRAZIOSI
PAST FHL SPEAKER
ANDY GRAMMER
PAST FHL PERFORMER
BROOKE CASTILLO
PAST FHL SPEAKER
MARIE FORLEO
PAST FHL SPEAKER
MYRON GOLDEN
PAST FHL SPEAKER
SETEMA GALI
PAST FHL SPEAKER
GARRETT J. WHITE
PAST FHL SPEAKER
DR. SONJA STRIBLING
PAST FHL SPEAKER
KRISTINE MIRELLE
Clickfunnels · founder
STEVE J. LARSEN
Clickfunnels · founder
GARRETT J. WHITE
Clickfunnels · founder
BILL ALLEN
Clickfunnels · founder
BleauLive Theater · Fontainebleau Las Vegas
CHOOSE YOUR SEAT
LIMITED SEATING AVAILABLE
LEVEL 3
614 seats | General admission
Upper balcony seating with a panoramic view of the entire venue. Best value general admission option.
- Access to Funnel Hacking Live 2026
- Networking Opportunities
- 30+ Presentations from Industry Leaders
Normally: $1,997
$997
83% sold out
37% left
LIMITED SEATING AVAILABLE
LEVEL 2
613 seats | General admission
Mid-tier balcony with a wide, unobstructed view of the full stage.
- Access to Funnel Hacking Live 2026
- Networking Opportunities
- 30+ Presentations from Industry Leaders
Normally: $2,597
$1,097
83% sold out
37% left
LIMITED SEATING AVAILABLE
LEVEL 1
494 seats | General admission
Premium lower balcony seating with an excellent sightline to the main stage.
- Access to Funnel Hacking Live 2026
- Networking Opportunities
- 30+ Presentations from Industry Leaders
Normally: $2,997
$1,297
NOT AVAILABLE!
LEVEL 1 VIP
36 pairs | 2 tickets per purchase
Premium VIP Balcony seating with an unobstructed view of the main stage. Each $6,000 purchase includes 2 tickets. 36 pairs available.
- Access to Funnel Hacking Live 2026
- Networking Opportunities
- 30+ Presentations from Industry Leaders
NOT AVAILABLE
30 SECTIONS AVAILABLE
APPLICATION ONLY
VIP FLOOR
30 sections | Up to 5 guests per section
The ultimate FHL experience – positioned directly in front of the stage. Each private section seats up to 5 guests and includes 2 armchairs, 1 couch, and your own table. Application required.
- Access to Funnel Hacking Live 2026
- Networking Opportunities
- 30+ Presentations from Industry Leaders
RESERVED
NOT AVAILABLE!
VIP BALCONY
6 suites | All spots claimed
All VIP Balcony spots have been claimed. No tickets are available for this section.
- Access to Funnel Hacking Live 2026
- Networking Opportunities
- 30+ Presentations from Industry Leaders
NOT AVAILABLE
Frequently Asked Questions
-
Funnel Hacking LIVE 2026 takes place September 21st – 23rd.
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The event is held at the Fontainebleau Las Vegas, in the BleauLive Theater.
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Yes! We've secured a special rate for attendees: $169/night + $50 Resort Fee ($219 total). Book directly through our room block link:
https://book.passkey.com/go/FunnelHackingLIVE2026FBLV -
Fly into Harry Reid International Airport (LAS) — it's only 4 miles from the Fontainebleau Las Vegas.
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Hotel guests receive complimentary on-site parking. If you are not staying at the Fontainebleau, standard parking fees will apply.
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Pricing varies by section and availability:
- Level 3 — $997
- Level 2 — $1,097
- Level 1 — $1,297
- VIP Seating Packages — also available
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Yes! If you're interested in VIP or preferred seating, reach out to us at fhlsupport@primemover.com and we'll take care of you.
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Absolutely. Special Early Access is available for attendees with physical limitations. Please reach out to fhlsupport@primemover.com and we'll make sure you're taken care of.
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Right now, this is a one-time encore event. We're calling it an "encore" because that's what it is — the audience refused to let the show end. Whether this grows into something regular again, I honestly don't know. What I do know is that this specific event is happening, it's going to be incredible, and it's not something you want to miss.
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This is for Funnel Hackers at every level — whether you've been in the community for ten years or you just discovered funnels last week. If you sell products, services, courses, coaching, software, or anything else online… this is for you.
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Here's what we have planned:
- September 21st (Evening) — Opening evening session + VIP Networking Party (for Award Winners, Inner Circle, and 2CCX Mastermind Members only)
- September 22nd — Full day, including the Two Comma Club Award Ceremony
- September 23rd — Full day
We reserve the right to adjust this schedule at any time.
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We pack as much value as we possibly can into each day. Come ready to go deep and stay engaged — these are full days.
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We'll be releasing the speaker lineup as we get closer to the event. Stay tuned — it's going to be worth the wait.
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We're planning to have all speakers in person at Funnel Hacking LIVE. That said, since this is a live event and unexpected things happen, we can never make a 100% guarantee — but that is absolutely our intention.
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The BleauLive Theater accommodates just over 2,000 people — and we will sell out. If you're on the fence, don't wait.
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Absolutely — and we encourage it. Some of the most powerful things that happen at these events happen in the hallways, at dinner, and between sessions. Bring your people.
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Yes! [FACEBOOK GROUP LINK COMING SOON]
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Yes! If you're interested in sponsorship opportunities, reach out to us at fhlsupport@primemover.com.
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Yes! The Two Comma Club Award Ceremony takes place on Day Two (September 22nd). If you've won an award and haven't yet had your moment on stage, this is it. Make sure you register and let our team know you'll be there. Bring your family and your team — you've earned this.
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To be recognized at FHL 2026, your application must be submitted no later than August 21st, 2026. Don't miss the cutoff.
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There is no age limit to attend. If you are under 18 years old, you must attend with your legal guardian.
California residents can obtain information about the categories of personal information collected, and the business purposes for which the information is collected, by clicking here.
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